Our own AI visibility score went from 44 to 60: what changed and what hasn't moved
We sell AI search visibility, so we audited our own website the same way we would audit a client's. This is what we found, what we changed, and what has not moved. We are publishing it because the honest numbers are more useful than a success story.
The starting point
Surendar AI Visibility moved onto its own domain on 26 September 2026. On 11 October we ran an AI search visibility audit of the site. It scored 44 out of 100 (Grade C).
The audit's main finding was that the website itself was built well: AI crawlers could read it, and the content was answer-first. The site was invisible because the rest of the internet did not know the business existed yet.
What we changed
Over the next few days we made one round of changes:
- Added three service pages (SEO, AEO, and GEO), an About page with a named founder, and a Coimbatore page.
- Improved the structured data so the business has a full-URL identity, a logo, a location, and a founder.
- Added a share image, dated sitemap entries, bylines on every article, and canonical tags with redirects so Google sees one version of each page.
- Linked the pages and articles together.
The score after the changes
We re-scored the site using the same six categories. Be aware that the first score came from the audit report, and the second is our own re-score, so treat the 60 as an estimate.
| Category | 11 October | After fixes | Why it moved |
|---|---|---|---|
| Technical access to AI bots | 18 / 20 | 19 / 20 | Dates added to the sitemap |
| Structured data and entity markup | 8 / 15 | 13 / 15 | Identity, logo, location, and founder added |
| Content and answer readiness | 12 / 20 | 16 / 20 | Service, location, and About pages added |
| Trust signals | 4 / 15 | 9 / 15 | Named founder, photo, and bio added |
| Off-site authority and mentions | 1 / 20 | 2 / 20 | Almost nothing changed |
| Index and live AI presence | 1 / 10 | 1 / 10 | No change |
| Total | 44 / 100 | 60 / 100 |
Nearly all of the 16 extra points came from things we control on our own website.
What has not moved
- Off-site mentions. Our own link audit on 14 October found an authority score of 0 out of 100, which is normal for a domain this new. Twenty-five sites link to us, but all sit in the lowest authority bracket. We have no mentions yet from relevant, established publications, directories, or client sites.
- AI assistants. ChatGPT could read our home, About, and blog pages and described the business correctly. But it said it could not find independent evidence of the brand. Perplexity matched the name "Surendar" to a different person and found no business with our name.
- Google. By mid-October Google had indexed several of our pages, but our home page was still listed under the old
wwwaddress, and the site did not appear for the search "recommend AI search visibility consultants based in Tamil Nadu".
What this teaches
- A good website is necessary but not enough. We went from 44 to 60 in days by fixing our own pages. Nothing we can do on our own site makes other websites mention us.
- Thirty of the 100 points sit in two categories we barely moved. Off-site mentions and live presence are worth 30 points, and we hold 3 of them. That is why a Grade B site can still be invisible in AI answers.
- A common name is a real problem. AI tools cannot tell which "Surendar" a page means unless other sources connect the name to the business. This is why consistent profiles on LinkedIn and other sites matter.
- A score is not visibility. Our score rose, but no assistant recommends us yet. Measure the score and real answers separately, as we explain in why doesn't ChatGPT mention my business.
What we are doing next
- Setting up our LinkedIn company page and Google Business Profile, with the same name and description everywhere.
- Offering free audits to a few small businesses, and publishing results only with their permission.
- Re-running the same fixed set of customer questions in ChatGPT, Perplexity, Gemini, and Google in about two weeks, and reporting what changed, including if nothing did.
If you want the same kind of check on your own business, request a free audit call. To see how we think about choosing a consultant, read how to choose an AI search visibility consultant in Tamil Nadu. You can also read about our GEO, AEO, and SEO services.