What GEO means for your business

Generative engine optimization (GEO) is about being named when an AI assistant writes an answer. Many people now ask ChatGPT, Perplexity, Gemini, Claude, or Copilot instead of searching, and the answer they get names only a few sources. GEO is the work of making your business one of them.

If you are new to the idea, start with What is GEO?.

What we do

Make your brand easy to identify. The same name, description, and facts everywhere, plus structured data so machines can tell who you are and what you do.
Let the right crawlers in. We check that your site can be read, using the approach in how to let AI crawlers read your website.
Publish quotable answers. Pages that answer one question well, with a short, sourced passage that is easy to quote.
Earn mentions on trusted sources. Industry publications, directories, review sites, and communities that AI models already draw on.
Track your prompts. We build a fixed set of questions your buyers ask, run them across the main assistants on a schedule, and record who gets cited.

How we measure it

The share of tracked prompts that cite or mention you.
Brand mentions across assistants and the sources behind them.
Visits that arrive from AI tools.

You see the trend over time, along with the prompts where you are still missing.

What a monthly AI visibility report includes

The fixed list of customer questions we tested, with the exact wording.
The assistants we tested: ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, and Copilot.
For each question, whether you were mentioned, cited with a link, or missing, and which other sources appeared instead.
Whether the way assistants describe your business is accurate.
Search positions, answer boxes won, and enquiries that came from search and AI tools.
The next three actions, in priority order.

We read the results as a trend over time, because assistants can answer the same question differently each time. People also call this work AI SEO, LLM optimization, or ChatGPT visibility.

Who it suits

GEO suits businesses whose buyers research with AI assistants, such as software, professional services, agencies, and higher-consideration purchases. It also suits any business that wants to understand why an assistant does not mention it. If that is you, read why doesn't ChatGPT mention my business.

What to expect

GEO takes months, not days. A new website usually has to be indexed and mentioned elsewhere before assistants start naming it, and answers can differ from one assistant, place, and day to the next. What an assistant chooses to show is outside anyone's control, so we do not promise a specific listing or mention. We guarantee the work, and we report what happens.

How we start

You book a free audit phone call, with no obligation.
We check how you appear on Google, in answer boxes, and in the main AI assistants.
You get a prioritised plan you can keep, whether or not we work together.
If you want us to carry on, we scope an ongoing plan from what the audit finds, and send you the price before you decide.

GEO sits on top of SEO and AEO, so we plan the three as one project. Questions? See the frequently asked questions.

GEO services to be cited by ChatGPT, Perplexity, and Gemini